aussieBum is one of the finest and fastest growing Australian men’s swimwear manufacturer. Amazingly, Ashby, the founder, founded with a 20,000 AU$, or € 12,300, but now aussieBum is on its way to AU$20 million in annual sales. Thanks to internet, aussieBum runs entirely via virtualstore, and capably ships over 1,000 unique orders a day. At that same time, aussieBum is retails in some of the biggest department stores in the world.
Recently, aussieBum has launched several new campaigns but only two of them caught my attention: namely, Spin for underwear and surf Splice for swimwear product.
Quite frankly, I could say that I love the marketing strategy of aussieBum. It is quite simple, down to earth, tangible , charming with erotic touch of hot hunky male models and the quest to watch who will be the next model.
Since Emporio Armani’s underwear ads revealed! David Beckham’s Emporio Armani ads have resulted in a spike like 150% sales increase in London shops after the first day’s sales.
For this post, I would start with three questions ;
Is the unknown guy on the left side sexier than David Beckham ?,
or David Beckham is sexier than him ?,
or both are very sexy ?
Hard to decide or not ?
Let speak in this way,
First, just leave the name of David Beckham somewhere and have a look at a couple of photo below.
When nobody knows who is who and when nobody says, the right photo is David Beckham’s bulge, people may think, hmmm it is a nice bulge shot..sooo what ?, but when the name is mentioned, then people may say WOW!!!
Certainly, David Beckham’s name is his brand name and couples with Emporio Armani = Money.
A simple and ultimate equation!
Therefore, I find, commercial or brand name thing, which we “still stick to it mostly”, has such a high potential of persuasion in the market.
Is this the fundamental strategy of this underwear campaign?, I would guess so. One group of people may be able to answer this question, whereas another one may follow the mainstream and praise him.
Here comes another example with another David!
David Gandy is the selected model for Dolce and Gabbana’s 2008 underwear range. He takes it all off for Dolce & Gabbana. It is quite obvious that he looks must hotter and hunkier than Beckham for Armani!
Apparently hot beef muscular body must come with name, and even better with brand name.
On the way home tonight , I had a chance to drop by at a bar near my apartment to collect some nice postcards from advertisement stand. At that moment, I gazed out to the top of cigarette machine….and found…a pack of magazines with Mario Klintworth on the front page of a fitness studio journal.
It could cause me to faint at the cigarette machine after I looked at the middle fold…What a hunk! … I turned my attention to the journal , forgot my nice postcards…and just like that….
I didn’t think that I had to explain any reason, did I ?…..
By all means, Mario Klintworth is such a very attractive man with sexy smile, apart from his perfect muscular build.
By the way… sorry girls, these unfortunate scanned images didn’t turn out fine but pixelated…..and therefore, in case you would like to see how sexy he is, just simply google his name!!
