aussieBum is one of the finest and fastest growing Australian men’s swimwear manufacturer. Amazingly, Ashby, the founder, founded with a 20,000 AU$, or € 12,300, but now aussieBum is on its way to AU$20 million in annual sales. Thanks to internet, aussieBum runs entirely via virtualstore, and capably ships over 1,000 unique orders a day. At that same time, aussieBum is retails in some of the biggest department stores in the world.
Recently, aussieBum has launched several new campaigns but only two of them caught my attention: namely, Spin for underwear and surf Splice for swimwear product.
Quite frankly, I could say that I love the marketing strategy of aussieBum. It is quite simple, down to earth, tangible , charming with erotic touch of hot hunky male models and the quest to watch who will be the next model.
Since Emporio Armani’s underwear ads revealed! David Beckham’s Emporio Armani ads have resulted in a spike like 150% sales increase in London shops after the first day’s sales.
For this post, I would start with three questions ;
Is the unknown guy on the left side sexier than David Beckham ?,
or David Beckham is sexier than him ?,
or both are very sexy ?
Hard to decide or not ?
Let speak in this way,
First, just leave the name of David Beckham somewhere and have a look at a couple of photo below.
When nobody knows who is who and when nobody says, the right photo is David Beckham’s bulge, people may think, hmmm it is a nice bulge shot..sooo what ?, but when the name is mentioned, then people may say WOW!!!
Certainly, David Beckham’s name is his brand name and couples with Emporio Armani = Money.
A simple and ultimate equation!
Therefore, I find, commercial or brand name thing, which we “still stick to it mostly”, has such a high potential of persuasion in the market.
Is this the fundamental strategy of this underwear campaign?, I would guess so. One group of people may be able to answer this question, whereas another one may follow the mainstream and praise him.
Here comes another example with another David!
David Gandy is the selected model for Dolce and Gabbana’s 2008 underwear range. He takes it all off for Dolce & Gabbana. It is quite obvious that he looks must hotter and hunkier than Beckham for Armani!
Apparently hot beef muscular body must come with name, and even better with brand name.
I have written 3 posts about underwear and swimwear, but I haven’t mentioned anything, which concerns emotions yet.
As we well know that clothing affect ourselves, our appearances and so colors we wear affect our inner emotions!!
What about our undies ?
Theorically, the colors of your underwear directly reflect your inner attitude of your sexual life, and thus it is quite precise to say the colors of your underwear reflect the colors of your sexual love as well.
Black underwear is always stylish, mystically sexy and classically erotic!! Red is more daring and heatedly. Navy blue is more conventional and conservative.
Joe Snyder, avant-garde fashion designer, has gone beyond the norm of the above analysis by combining a perfect blend of nylon and spandex. Surely, his design looks sexy and erotic. Traditional navy blue color underwear is no longer conservative, but provocative, seductive and it can be described as sensual underwear!!!
It seems, one can show off his sexy body and hidden desire in this Joe Snyder’s underwear.
Schultzjeans is a brand new range of designer mens jeans, made in Europe. What Schultzjeans is different than any other is, the revolutionary new, so called, Schultz strap. There’s a whole new way of wearing jeans. If you like your jeans low-slung or even open at the fly, the Schultz strap keeps your jeans on and your hands free from constantly hitching them up.
Schultzjeans doesn’t only offer jeans product, but also men’s underwear, which is colourful, exciting, stylish and provocative.
