Since Emporio Armani’s underwear ads revealed! David Beckham’s Emporio Armani ads have resulted in a spike like 150% sales increase in London shops after the first day’s sales.
For this post, I would start with three questions ;
Is the unknown guy on the left side sexier than David Beckham ?,
or David Beckham is sexier than him ?,
or both are very sexy ?
Hard to decide or not ?
Let speak in this way,
First, just leave the name of David Beckham somewhere and have a look at a couple of photo below.
|When nobody knows who is who and when nobody says, the right photo is David Beckham’s bulge, people may think, hmmm it is a nice bulge shot..sooo what ?, but when the name is mentioned, then people may say WOW!!!
Certainly, David Beckham’s name is his brand name and couples with Emporio Armani = Money.
A simple and ultimate equation!
Therefore, I find, commercial or brand name thing, which we “still stick to it mostly”, has such a high potential of persuasion in the market.
Is this the fundamental strategy of this underwear campaign?, I would guess so. One group of people may be able to answer this question, whereas another one may follow the mainstream and praise him.
|Here comes another example with another David!
David Gandy is the selected model for Dolce and Gabbana’s 2008 underwear range. He takes it all off for Dolce & Gabbana. It is quite obvious that he looks must hotter and hunkier than Beckham for Armani!
Apparently hot beef muscular body must come with name, and even better with brand name.