Modus Vivendi : The New Iconic Line : Part I : HQ images


Modus Vivendi has the pleasure to announce the new Iconic line for Fall 2017, enhancing the ultimate fashion experience it offers customers. As a brand very much ahead of the curve, Modus Vivendi is always striving to improve its every day underwear pieces without compromising on design, style and luxury. With this in mind, Modus Vivendi presents the Iconic line, inspired from Calisthenics which is a modern way of body training like cross Fit, boot camps, and obstacle race training. This hotly anticipated line highlights the need for finding the beauty in our life and focuses on the power we have to achieve our goals with the Greek Olympic spirit of fair competiveness. The name “calisthenics” has an etymologically Greek root and derives from the ancient Greek words «κάλλος-calos», meaning beauty and «σθένος-sthenos»,meaning power (physical and mental). The line consists of jockstraps, tanga, mini briefs, briefs, boxers (cotton elastane fabric); bath towel, bath towel robe (cotton towel fabric). Here’s its beautiful campaign we’ve gotta show you [click image to enlarge].
Visit : Modus Vivendi


Credit :
Photography: P2 Photography
Model: Michalis Doulkeridis
Location: Thessaloniki, Greece


A big thanks to Modus Vivendi for sharing us images+info

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