I am a fan of Freitag and lately the company launched a beautifully ad campaign for the latest collection. It really stirs my desire excessively!!! Anyway, you may wonder what Freitag is.

Freitag is considered as hip or trendy bag, especially in The Central Europe. Why? Because Freitag’s bag is very robust. It made of an old truck tarp with colorful graphic design and the most important thing is water-resistance. It suits to the weather here when rain falls unexpectedly.

It seems I will have to throw some old bags away this time and replace with the F45 Lois bag from Freitag.

[Photos and Images : Peter Würmli | Noë Flum]

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Tags: bag, fashion, Freitag

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Posted at : September 23rd, 2008 - 10:40 pm
Filed under : Design et cetera, Fresh !
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