Who will be the next model of aussieBum?
|aussieBum is one of the finest and fastest growing Australian men’s swimwear manufacturer. Amazingly, Ashby, the founder, founded with a 20,000 AU$, or € 12,300, but now aussieBum is on its way to AU$20 million in annual sales. Thanks to internet, aussieBum runs entirely via virtualstore, and capably ships over 1,000 unique orders a day. At that same time, aussieBum is retails in some of the biggest department stores in the world.|
|Recently, aussieBum has launched several new campaigns but only two of them caught my attention: namely, Spin for underwear and surf Splice for swimwear product.
Quite frankly, I could say that I love the marketing strategy of aussieBum. It is quite simple, down to earth, tangible , charming with erotic touch of hot hunky male models and the quest to watch who will be the next model.