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Beefcake is back

Bruce of Los Angeles
Do you know the word “Beefcake”? Here’re the latest of selected photographs from the book Bruce of Los Angeles Inside / Outside by Bruce Bellas, a pioneer of beefcake. Beginning in the 1940s and continuing until his death in 1974.
“Collected in Bruce of Los Angeles: Inside/Outside are Bellas’ rare photographs and films, as they have never been seen before. The two sections, Inside and Outside, comprise over 100 full-color images, all masterfully restored from the original color negatives. “
[Source: powerHouse Books]
Bruce of Los Angeles Bruce of Los Angeles
Bruce of Los Angeles
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