- Racism in online gay dating has been a hot topic in the media
- Many gay men post discriminatory statements on their profiles (e.g. no Asian, no Black, no fat men)
- Squirt.org conducted a survey asking its members to rank acceptance level (whether they feel welcomed) in various gay dating apps/website based on body type, age and ethnicity
- Squirt.org has launched a world-wide marketing campaign embracing diversity starting in Dallas and Toronto
Pink Triangle Press (PTP) operator of Squirt.org launched its latest advertising campaign showing three gay men embracing. The three men represent a diversity of races.
This campaign was launched in Toronto (ON) on March 23, followed by Dallas (TX) on March 30. The goal of the campaign is to raise awareness of racism in online dating.
“Toronto and Dallas are richly diverse cities and Squirt.org is popular in both Metros. These communities are good starting points to begin spreading a positive, inclusive message.” – says Attila Szatmari, PTP’s Digital Business Director.
Racism in online gay dating has been a hot topic in the media for a while. It has been discussed that many profiles on gay dating websites and apps have discriminatory statements like “no Blacks, no Asians, no fat, no old” etc, implying you need to be Caucasian, young and physically well-built in order to be successful in gay online dating.
In order to quantify the issue, Squirt.org surveyed its user base and asked them if they feel welcomed on Squirt.org and other gay dating sites (Grindr, Scruff, Manhunt, Adam4adam and Gaydar). Squirt.org ranked higher than any of its competitors.
The survey was analyzed by different demographics like age, body type etc.
“We are very happy to see from the results that older people, people who don’t have a perfect body and people coming from different ethnicities feel welcomed on Squirt.org more than on any other sites or apps. We are proud to be the site where an “average Joe” can meet somebody.” – says Szatmari.
The new campaign is rolling out on Squirt.org’s print and outdoor promotions all over the world throughout April.
Squirt.org is an international gay adult dating, cruising site operated by Pink Triangle Press since 1999
About Pink Triangle Press
Pink Triangle Press is Canada’s leading gay and lesbian media organization. Founded in 1971, PTP publishes DailyXtra.com and DailyXtraTravel.com. PTP also operates the gay adult dating website Squirt.org and has produced a number of award-winning television projects, including the gay travel series Bump! and The Gayest Show Ever.
Here are some promo images from Squirt [click image to enlarge].
Visit : Squirt