We have no idea how tough underwear business in Spain is, because there are at least 3 well-established brands out there, such as ES underwear, XTG Underwear, and Macho. Today we learned that there is another one called Alter. Here’s their campaign featuring a sexy muscle model. Although we had no idea who he is, but we assumed that having a great muscle body was a decision factor for choosing him. However, we also assumed, Alter made a good decision, because this guy looks pretty HOT and perfectly great in these underwears, don’t you think ? [click image to enlarge]

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Tags: campaign, sexy, spain

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Posted at : December 19th, 2009 - 4:32 am
Filed under : Underwear, Who's that guy?
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